New Neighbor Media Powered by Encompass Media Group
We connect brands with consumers at one of their highest-intent moments, move-in day. Through exclusive partnerships with leading moving companies, we place curated “new neighbor” offers directly into the hands of newly relocated households. This turnkey program offers advertisers a reliable channel to reach consumers setting up new homes and influencing purchases during the crucial first 30 days as they adopt new services, subscriptions, and brands.
Package Types
Single Advertiser
Physical Offer delivery
Single Advertiser
Direct Response Piece
Why New Neighbor Media
The first 30 days after a move represent one of the highest-intent consumer windows available. During this period, households are forced to make decisions across utilities, internet, insurance, financial services, home security, maintenance, and subscriptions. Research shows that movers may try more than 70 new brands shortly after relocating, and 88% are willing to try new service providers. Brand loyalty is significantly reduced, making consumers more open to switching and adopting new solutions.
This early move-in window is also strongly linked to long-term value. New movers acquired during this period are up to five times more likely to become long-term customers, making early engagement critical for brands focused on lifetime value rather than short-term promotions.
Spec Sheets
We have coverage and movers in the top 30 DMA’s and beyond!
Additional Media Opportunities
Moving Truck Ad Placement
Reach more than just the movers! While
trucks travel to each destination along
your route, maintain visibility within
your targeted zones. Whether that be
statewide, multi-state, or national, don’t
miss the chance to reach thousands of
consumers through high frequency,
passive exposure!
Moving Trucks
available in sizes
for all moves
Operations & Reporting
Our team offers the ability to reach new movers within a single state, interstate, and nationwide. Once we
confirm the target areas you need to reach, our team is there along the way to provide support and updates.
What to Expect:
Recieve all addresses post campaign launch.
Professional beauty shots provided at predetermined check in points.
Recap deck provided at end of campaign.
Additional Services:
QR Code Tracking Available on Printed Media.
Creative Services Available.
A customized report will be created upon completion
of each program. These reports will contain a summay,
photos, and highlight impressions and engagement
based on the ad delivery methods chosen.
Sample completion report, metrics
vary based on ad delivery method..
Brand Engagement & Switching
- Movers may try 70+ new brands shortly after relocating. (Amsive; Speedeon)
- 88% of new movers are willing to try new service providers. (Porch Group Media)
- 35% are open to switching internet providers. (Porch Group Media)
- 25% are open to switching insurance, home security, and similar services. (Porch Group Media)
- 48% change financial service providers around the move. (Porch Group Media + The Harris Poll)
- Movers show reduced brand inertia, making them highly open to switching. (Multiple sources)
Acquisition & Loyalty
- New movers are 5× more likely to become long-term customers when acquired early. (Focus USA; HFA) #1
- The early move-in period is one of the highest-intent conversion windows. (Focus USA; Speedeon)
- Spending Power
Spending Behavior
- New movers are 5× more likely to become long-term customers when acquired early. (Focus USA; HFA) #1
- The early move-in period is one of the highest-intent conversion windows. (Focus USA; Speedeon)
- Spending Power
How It Works
NewNeighborMedia operates through a simple, turnkey model that benefits brands, moving partners, and consumers alike. Brands select a category-aligned offer and, where available, can secure category exclusivity within a market or mover network. These offers are packaged into a curated move-in experience and delivered by trusted moving partners at the time of relocation. Digital follow-ups reinforce physical delivery and drive activation through unique QR codes and controlled landing pages, enabling measurable performance and reporting.
Moving companies participate by enhancing their customer experience with useful, relevant move-in resources while creating a new revenue stream or sponsorship offset with minimal operational complexity. New movers receive timely, practical offers that help them set up essential services and discover new brands without the clutter of traditional coupon packs.